The WHALE Program is an identification and information package for child car safety seats created by Connie Day, a caregiver from Richmond, Virginia, who wondered what would happen to the children in her car in the event of an automobile accident. The first program of its kind in the United States, WHALE is currently used in 32 states. It requires the use of four self-adhesive stickers and one Information Label:
One Information Label attached to the rear of the car seat provides important information about that child in the seat, such as name, date of birth, medical history, and who to contact in case of an emergency. If placed on the back of the seat, this label will not be visible from outside of the vehicle, thus ensuring the privacy of these personal facts.
Two WHALE Car Seat Stickers, attached to the sides of the safety seat, and two WHALE Vehicle Stickers, attached to the rear windows of the vehicle, depict the WHALE logo and alert rescuers that the vehicle occupants participate in the program.